Course Description

CAAP is a recognized industry accreditation. The program has been running for more than 50 years, with graduates ranked among Canada’s top marketing communications professionals. CAAP will show you how to build innovative communications solutions and contribute effectively to the businesses you run. You will be challenged by a group of experienced and current practitioners using best practices and real-world learning from the communications profession.

Learning Focus

Learn the skills and approaches needed to become an exceptional brand communications practitioner. The CAAP curriculum focuses initially on building communications business strategy, insight and briefing development skills and then advances to focus on skills development in integrated brand communications planning. The total program provides an advanced learning experience to challenge students with case-based solution planning, skills application and teamwork dynamics.

• Elevate business solution thinking.
• Deconstruct complex problems.
• Design insightful creative strategy.
• Build brand communication plans.
• Develop integrated planning skills.
• Produce multi-channel media plans.

Who Should Attend?

The CAAP program is designed for passionate and curious brand practitioners with at least two years industry experience:

• Agency professionals (Account, Media & Creative).
• Marketing professionals.
• Brand communications specialists.