Course Description

CAAP is a recognized communications industry accreditation. The program originated more than 50 years ago, and over time has evolved with the changing face of the communications profession. Today CAAP graduates are found throughout the industry and are ranked among some of Canada’s top marketing leaders. CAAP will show you how to build innovative communications solutions and contribute effectively to the businesses you run. You will be challenged by a group of experienced and current practitioners using best practices and real-world industry learning.

Learning Focus

Learn the skills and approaches needed to become an exceptional brand communications practitioner. The CAAP curriculum focuses initially on building strategic communications skills (business strategy, insight, creative brief design) and then advances to build broad integrated brand communications planning (IBC) skills. The total program provides an advanced learning experience to challenge students with case-based solutions, skills application and teamwork dynamics.

• Elevate business solution thinking.
• Deconstruct complex problems.
• Design insightful creative strategy.
• Build brand communication plans.
• Develop integrated planning skills.
• Produce orchestrated channel plans.

Who Should Attend?

The CAAP program is designed for passionate and curious brand practitioners with at least two years industry working experience:

• Agency professionals (Account, Media & Creative).
• Marketing professionals.
• Brand communications specialists.