Advertising Week

Advertising Week was founded to galvanize the industry and to seize the benefits of a dedicated platform to tell the good stories about advertising. The event is Canada’s largest and most diverse annual gathering of advertising and media leaders ever held in the country. Built on the fundamental commitment to celebrate ideas and creativity, Advertising Week is about inspiring young people to join the craft, focusing the industry and public-at-large on the business-building impact of advertising, and shining a bright light on the on economic impact of advertising

http://www.advertisingweek.ca

CASSIES

The CASSIES is the only Canadian organization dedicated to recognizing, rewarding and improving the business effectiveness of advertising. This is highlighted by the annual CASSIES Awards, which are based on rigorous case histories of success-subsequently published in our Case Library as part of an accumulating body of knowledge.

http://www.cassies.ca/home.asp

Agency Search

ICA’s Agency Search is being well utilized by a wide variety of companies who are embarking on agency searches, ensuring they are conducted using ICA’s best practices. Since this service began 10 years ago, ICA has conducted searches worth over $325 million. Over the past year, ICA has assisted over a dozen more advertisers, including Wal-Mart, Appleton Estate Jamaica Rum, Miele, The Canadian Bar Association, Barrett Xplore, Jean Tweed Charity, Wine Council of Ontario, Sheridan Institute of Technology and Advanced Learning, Habitat for Humanity Halton and La Cité Collègiale.

http://www.agencysearch.ca

Ad Women of Toronto

In January 2009, the ICA launched Ad Women of Toronto, an initiative geared towards women in communications. It enables an exchange of wisdom, passion and power- harnessed by our members in this industry and beyond- and provides a forum for women to collaborate, network, inspire and debate.

http://www.adwomentoronto.ca

Masters

The Masters Certificate in Brand Communications – ICA/SEEC

The ICA/SEEC Masters Certificate offers something that no other executive education program in Canada offers – an exclusive focus on what it takes to be an effective leader in brand communication development and delivery.

When investigation started on the design of this program, ICA Agency members identified a need to seek out and invest in the best and brightest in order to ensure the successful development of future leadership within our industry.

ICA led the design assessment of this program in 2007 and discovered that there were significant gaps in post-graduate and executive education in brand communications. ICA selected Schulich Executive Education Centre (SEEC) as its academic partner to custom design an unprecedented program inspired by the unique needs of the communications industry.

After over two years of intensive research, development and industry feedback, the Masters Certificate in Brand Communications launched in February 2009 and the first cohort graduates in November 2009.

The Ideal Candidate:

A senior practitioner currently operating in any aspect of communications development and/or delivery who possesses:

• Upwards of 10+ years working experience in marketing communications.
• A proven track record of accomplishments.
• Has clear ambition for self, colleagues and organization.
• Passionate about branding leadership and the communications business.

The Learning Value of the Program:

Ultimately, the Masters Certificate program is intended to help senior practitioners perpetually stay ahead of the curve on the ideas, innovations and solutions they develop and deliver. A person who has completed this certification will be expected to be capable of consistently inspiring and leading the highest caliber of brand and communications business solutions by:

• Drawing on an unsurpassed level of brand mastery expertise.
• Modeling new ways of thinking to create powerful solutions.
• Enabling a dynamic development environment that stimulates business results and relationship success.

ICA | Schulich