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Session One - Curriculum Outline

Session One Timing: 2011/12 Program TBA

Structure:

  • The 2011/12 CAAP program in Toronto will be open for registration in September 2010.
  • The next session will commence January 2011.

Evaluation Approach:

  • Real-world case assignments and online collaboration

Module 1: Communications Business Strategy

  • Learn the role of business strategy in developing strong communication solutions.
  • Develop skill in deconstructing MARCOM challenges and identifying communications leverage points.
  • Gather a tool kit of analytic approaches to help you more effectively build communications strategy.
  • Apply your learning in real-world positioning case work.

Dates:

  • TBA

Module 2: Insight and Creative Strategy

  • Explore the power of insight in building effective creative strategy.
  • Uncover methods for finding and interpreting insight.
  • Learn the building blocks of creative strategy and how to inspire great work.
  • Apply your learning in real-world insight and creative strategy case work.

Dates:

  • TBA

Module 3: Briefing and Innovation

  • Understand the essential approaches in translating creative strategy into effective creative briefing.
  • Learn how to provide constructive feedback on idea development.
  • Build skills in creative problem-solving and innovation thinking.
  • Apply your learning in an online collaborative team project.

Dates:

  • TBA
CAAP2 Toronto 2010/11
Term Two Registration Dates
  • Early Bird Deadline: Jul 12, 2010
  • Tuition Deadline: Sept 13, 2010
Term Two Course Dates
  • Thursday Evening Classes
  • Kick-off Evening: Sept 16, 2010
  • Saturday Workshops: Sept 18 & Nov 20, 2010
  • Pitch Day: Apr 16, 2011
Google MapLocation
ICA Executive Education Centre, Toronto
2300 Yonge Street, Suite 3002
 
Executive CAAP2 West 2010/11
Term Two Registration Dates
  • Early Bird Deadline: Jul 12, 2010
  • Tuition Deadline: Sept 13, 2010
Term Two Course Dates:
  • Weekend One: Oct 1-3, 2010
  • Weekend Two: Nov 12-14, 2010
  • Weekend Three: Jan 28-30, 2011
  • Weekend Four: Mar 4-6, 2011
  • Weekend Five: May 6-7, 2011
Location
  • Weekend One/Two: Grant MacEwan University, Edmonton
  • Weekend Three/Four: SAIT Polytehnic, Calgary
  • Weekend Five: Grant MacEwan University, Edmonton