Term One - Curriculum Outline
Term One Timing: February 11 to June 6, 2012
Structure:
- Kick-off weekend: February 11-12 (9am to 5pm)
- Wednesday night classes (6pm to 9pm)
- Self-directed time for project completion
Evaluation Approach:
- Real-world case work
- Comprehensive Feedback
Module 1: Communications Business Strategy
- Learn the role of business strategy in developing strong communication solutions.
- Learn how to assess and develop brand-centric business strategy and explore how it informs communication direction.
- Work with a unique analytic tool kit/process designed to focus thinking into effective strategic direction.
- Build a range of strategic approaches and apply the learning through case work and real world examples.
Dates:
- Kick-off weekend: February 11-12, 2012
- Evening sessions: February 15-29, 2012
- Saturday workshop: March 3, 2012
- Self-directed time: March 7, 2012
- Project 1 due: March 12, 2012
Module 2: Insight and Creative Strategy
- Learn what insight is, where to find it and what to do with it in developing creative strategy.
- Work with creative thinking tools to explore and define strategic insight and brand proposition territory.
- Understand the role of creative strategy and effective briefing in developing strong communications.
Dates:
- Evening sessions: March 14, 21, 28, April 11, 18, 2012
- Saturday sessions: March 24 & April 21, 2012
- Self-directed time: April 25 & May 2, 2012
- Project 2 due: May 7, 2012
Module 3: Creativity and Ideation
- Learn about your creativity style and how to collaborate with others in creating innovative ideas and communication solutions.
- Build your appreciation and skill in developing and evaluating communication ideas.
- Learn divergent and convergent ideation techniques to help you run more effective brainstorming sessions.
Dates:
- Evening sessions: May 9 - June 6, 2012
- Final class: June 6, 2012
- Project 3 due: June 6, 2012
- CAAP1 Toronto 2012/13
- Term One Registration Dates
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- Discount Rate Deadline: Nov 30, 2011
- Tuition Deadline: Jan 30, 2012
- Term One Course Dates
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- Kick-off Weekend: Feb. 11-12, 2012
- Evening Classes: Wednesday (Feb-June)
- Saturday Classes: March 3, 24 & Apr 21
- Google MapLocation
- ICA Executive Education Centre, Toronto
2300 Yonge Street, Suite 3002
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Executive CAAP West 2012/13
- Term One Registration Dates
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- Discount Rate Deadline: Nov 30, 2011
- Tuition Deadline: Feb 13, 2012
- Term One Course Dates:
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- WKD 1: Feb 24-26, 2012 (Calgary)
- WKD 2: Mar 30-31, Apr 1, 2012 (Edmonton)
- WKD 3: May 25-27, 2012 (Calgary)
- Location
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- Term 1 - WKD One: SAIT Polytechnic, Calgary
- Term 1 - WKD Two: Grant MacEwan, Edmonton
- Term 1 - WKD Three: SAIT Polytechnic, Calgary
- Term 2 - WKD One: Grant MacEwan, Edmonton
- Term 2 - WKD Two: SAIT Polytechnic, Calgary
- Term 2 - WKD Three: Grant MacEwan, Edmonton
- Term 2 - WKD Four: Location TBD (Edmonton or Calgary)
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