Executive CAAP West Term One – Curriculum Outline
Weekend dates: 2011/12 Program TBA
Course logistics:
- The facility location for the program is split between
Edmonton and Calgary.
- Session fees include lunch, dinner and refreshments.
- Students are responsible for their own travel and
accommodation arrangements.
- Inquire about potential corporate hotel rate availability.
Evaluation Approach:
- Real-world case assignments.
- Online collaboration.
Weekend 1: Communications Business Strategy
- Learn the role of business strategy in developing strong communication solutions.
- Develop skill in deconstructing MARCOM challenges and identifying communications leverage points.
- Gather a tool kit of analytic approaches to help you more effectively build communications strategy.
- Apply your learning in real-world positioning case work.
- Dates: TBA
- Timing: TBA
- Location: TBA
Weekend 2: Insight and Creative Strategy
- Explore the power of insight in building effective creative strategy.
- Uncover methods for finding and interpreting insight.
- Learn the building blocks of creative strategy and how to inspire great work.
- Apply your learning in real-world insight and creative strategy case work.
- Dates: TBA
- Timing: TBA
- Location: TBA
- CAAP2 Toronto 2010/11
- Term Two Registration Dates
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- Early Bird Deadline: Jul 12, 2010
- Tuition Deadline: Sept 13, 2010
- Term Two Course Dates
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- Thursday Evening Classes
- Kick-off Evening: Sept 16, 2010
- Saturday Workshops: Sept 18 & Nov 20, 2010
- Pitch Day: Apr 16, 2011
- Google MapLocation
- ICA Executive Education Centre, Toronto
2300 Yonge Street, Suite 3002
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Executive CAAP2 West 2010/11
- Term Two Registration Dates
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- Early Bird Deadline: Jul 12, 2010
- Tuition Deadline: Sept 13, 2010
- Term Two Course Dates:
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- Weekend One: Oct 1-3, 2010
- Weekend Two: Nov 12-14, 2010
- Weekend Three: Jan 28-30, 2011
- Weekend Four: Mar 4-6, 2011
- Weekend Five: May 6-7, 2011
- Location
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- Weekend One/Two: Grant MacEwan University, Edmonton
- Weekend Three/Four: SAIT Polytehnic, Calgary
- Weekend Five: Grant MacEwan University, Edmonton
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