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Executive CAAP West Term One – Curriculum Outline

Weekend dates: 2011/12 Program TBA

Course logistics:

  • The facility location for the program is split between
    Edmonton and Calgary.
  • Session fees include lunch, dinner and refreshments.
  • Students are responsible for their own travel and
    accommodation arrangements.
  • Inquire about potential corporate hotel rate availability.

Evaluation Approach:

  • Real-world case assignments.
  • Online collaboration.

Weekend 1: Communications Business Strategy

  • Learn the role of business strategy in developing strong communication solutions.
  • Develop skill in deconstructing MARCOM challenges and identifying communications leverage points.
  • Gather a tool kit of analytic approaches to help you more effectively build communications strategy.
  • Apply your learning in real-world positioning case work.
  • Dates: TBA
  • Timing: TBA
  • Location: TBA

Weekend 2: Insight and Creative Strategy

  • Explore the power of insight in building effective creative strategy.
  • Uncover methods for finding and interpreting insight.
  • Learn the building blocks of creative strategy and how to inspire great work.
  • Apply your learning in real-world insight and creative strategy case work.
  • Dates: TBA
  • Timing: TBA
  • Location: TBA
CAAP2 Toronto 2010/11
Term Two Registration Dates
  • Early Bird Deadline: Jul 12, 2010
  • Tuition Deadline: Sept 13, 2010
Term Two Course Dates
  • Thursday Evening Classes
  • Kick-off Evening: Sept 16, 2010
  • Saturday Workshops: Sept 18 & Nov 20, 2010
  • Pitch Day: Apr 16, 2011
Google MapLocation
ICA Executive Education Centre, Toronto
2300 Yonge Street, Suite 3002
 
Executive CAAP2 West 2010/11
Term Two Registration Dates
  • Early Bird Deadline: Jul 12, 2010
  • Tuition Deadline: Sept 13, 2010
Term Two Course Dates:
  • Weekend One: Oct 1-3, 2010
  • Weekend Two: Nov 12-14, 2010
  • Weekend Three: Jan 28-30, 2011
  • Weekend Four: Mar 4-6, 2011
  • Weekend Five: May 6-7, 2011
Location
  • Weekend One/Two: Grant MacEwan University, Edmonton
  • Weekend Three/Four: SAIT Polytehnic, Calgary
  • Weekend Five: Grant MacEwan University, Edmonton