CAAP’s roots go back into the 1950’s and the formation of the Canadian Association of Certified Advertising Agency executives. They organized, in those times, as a professional fraternity with the desire to form a nucleus of thought leadership in the industry.
Since then, thousands of people have committed to building their skills in the craft of the advertising and communications business by taking the CAAP accreditation. Many have gone on to become leading influencers and captains of industry. Several have written books (or, at minimum, a blog or two). All of them, no doubt, learned a lot about life and business while taking their CAAP accreditation and had fun while doing so.
Today CAAP is taking on the challenges of a new era in communications at a time when there has never been a greater need to understand the new rules of engagement with consumers. We are in exciting times, full of opportunity to reinvent the rules and reengage in the essence of marketing communications.
CAAP is a program that is committed to developing communications practitioners and to the elevation of the professionalism of our industry. The program is continuously refreshed to reflect the new learning and emerging best practices associated with building effective consumer engagement with Canadian, as well as with global brands.