Taking CAAP has had an immediate effect on the way I work and on the way I’m developing my career. The program helped me think more strategically about the work I’m doing for my clients.
—Darcy Montgomery, CAAP grad 2008
Right after graduating from CAAP I was promoted to supervisor. I was able to immediately use knowledge from the program to help develop better communications solutions for clients.
—Sean Weller, CAAP grad 2006
CAAP is designed to help young marketing and advertising professionals develop the essential strategic thinking skills they need to advance in their careers. What I valued most about the program was the opportunity to work with colleagues from other agencies, to learn from their different approaches and perspectives, and to build lifelong connections with them.
—Terence Jou, CAAP grad 2009
The CAAP program introduces students to a wide variety of industry professionals who provide unique insight from the area of their expertise. This exposure to accomplished industry professionals is invaluable for those trying to learn what it takes to find success in the industry.
—Matt Coulson, CAAP grad 2009
The CAAP program really opened my eyes to the vital role of effective communications in the world of marketing. The skills and knowledge I gained from the instructors, all active in the industry, helped and encouraged me to be a creative and analytical thinker. CAAP was tremendous in teaching me how to leverage communications tools successfully and develop strategic insight; skills that have proven to be invaluable in my career.
—Yaamini Kanthaswamy, CAAP grad 2009
CAAP provided me with the ability to ask the right questions and to dig deeper to find the “true value” of brands for consumers.
—Jerry Grymek, CAAP grad 2008
The CAAP program takes you out of your familiar world and the brands you work on day-to-day and exposes you to new challenges and opens your mind up to new ways of thinking. It provided me with the learning and experience to become more effective and well-rounded in my job. The assignments were all followed up with not only a grade but a wealth of feedback and advice on how to improve.
—Alison Leong, CAAP grad 2009
I would highly recommend this program for all communications professionals looking to get an “edge” at their own agencies.