There is little doubt that it is challenging to simultaneously support and inspire employees to generate continuous value for the organization. The world is moving fast and today’s young executives are moving even faster. Gone are the days when mentoring was a standard method for helping young executives build their skills in the advertising and communications industry.
Leading agency and brand management organizations recognize how critical ongoing education is in retaining and engaging the next generation of knowledge workers. And leveraging learning to help these bright young workers add value faster just makes good organizational and business sense.
CAAP is a credential well-recognized within the industry and is the kind of ongoing education that is vital for today’s young communications practitioner. It is: