CAAP instructors are all current communications practitioners and experienced educators. Each instructor has been carefully chosen to inspire learning in their area of expertise and to bring real-world insight into the classroom.
Maurice is VP, Strategic Insight at Quarry Integrated Communications where he leads the agency's customer insight team. He specializes in strategic communications planning, branding, and the development of innovative qualitative research methods. His twenty-plus years of planning, consultancy and research experience includes engagements for Merck, Eli Lilly, Upjohn (now Pharmacia), Colgate-Palmolive, Maple Leaf Foods, Disney, Sprint, FedEx, BASF, Budget Car Rentals, BDO, and Nortel.
Jane is Creative Director at Capital C and has been part of growing one of the most successful entrepreneurial agencies in Canada. Jane got her first taste of advertising over 20 years ago, working abroad as a Junior Art Director for a small agency in Italy. Returning to Toronto, she has worked for both national and international agencies such as Vickers and Benson, Y&R, Blitz/Cossette, Grey Direct and FCB/Marketing Drive, the last 7+ years of which she has been Creative Director at Capital C. Jane is proud to have helped grow Capital C and build their client business by utilizing whichever communication channels and strategy are most effective, above or below the line. In fact, when it comes to creative, Jane draws the line at drawing a line at all.
David runs his own brand consultancy, Strategic Initiatives Group. He has a twenty-plus year track record in communications and is passionate about branding, innovative business planning and building effective teamwork dynamics. David is a skilled facilitator and has lead the development of numerous North American brand strategies and new products in a wide range of business sectors including healthcare, telecommunications, automotive and packaged goods.
For over 25 years, Leslie Ehm has been working with ideas and audiences – as a performer, Creative Director, ideation specialist and corporate trainer. As Group Creative Director at Maclaren McCann (MMDI) her clients included Nestle, GM, Rogers, and McNeil among others. As co-founder of Canada’s first training company designed to train ad agencies (27 Marbles), she became the go-to trainer for creative people. She now runs Three Training, which is devoted to training agencies and marketers in ideation, collaboration and presentation skills.
Brian is an advertising veteran with over 25 years of experience. Previously at Ogilvy & Mather, he is now Managing Director at Mindshare Canada, heading one of Canada’s largest direct and digital media agencies. While Brian leads the direct response/digital group, he has deep experience in all areas of marketing -consumer and business-to-business, traditional brand advertising, account management, direct response media, direct marketing/mail, and all forms of interactive/online marketing; his breadth across all disciplines supports a philosophy that emphasizes truly integrated communication planning. Over the years he has managed the media product on a wide variety of blue chip accounts, including American Express, AIG Assurance, AT&T, Campbell’s Soup, Cisco, Duracell, Ford, GlaxoSmithkline, IBM, KFC, Kimberly-Clark, IKEA, Kodak, Lavalife, Lenovo, Jaguar, Mattel/ Fisher-Price, Midas, SAP, Seagrams, and Unilever.
Adrianne is a VP, Senior Planner at BBDO Toronto. Throughout her career, she has spent time in account management and creative services before following her passion to become a Planner. Her client experience has run the gamut of B2B, technology, retail and packaged goods. She currently works with brands such as Frito Lay (Lay’s, Doritos, Tostitos), Mars (M&Ms, Mars, Snickers), Cara Foods (Swiss Chalet, milestones, Harvey’s) and Johnson & Johnson. While working as an Account Director and VP Group Account Director at MacLaren McCann, she led the consumer brands for Microsoft Canada (Xbox, MSN) as well as mass advertising for Microsoft’s B2B lines of business. She also holds a Masters degree in Communications and Culture from York University.
Maura is President, BigReach Learning, and is an advertising industry veteran with 20+ years experience at media planning agencies including Ogilvy&Mather, PHD and MediaCom. Maura has consistently kept pace with the latest in marketing communications innovation including everything from performance analytics to social media and mobile tactics. She has worked with advertisers in a variety of categories including telecom, financial, automotive, pharmaceutical, travel, retail and package goods. Her expertise includes both brand and direct/digital marketing. Maura has developed digital media communications strategies for a diverse group of clients including TD Canada Trust, Rogers, Canadian Tire, Expedia and P&G. Maura currently serves on the IAB board where she advises on all digital channel developments.
David is one of the few creative directors in Canada with experience in all agency disciplines: media, account management and creative. David spent 20 + years at large Toronto and Vancouver agencies, including Anderson Advertising and TBWA\Vancouver before starting his own agency, Hyphen Communications, in 2004. His creative work includes campaigns for Sunlight, Cadbury, Labatt's Breweries, President's Choice, National Money Mart, Alesse, Vancouver Grizzlies and the successful bid for the Vancouver 2010 Olympics. David has been the recipient of numerous international advertising awards, including four golds at the CASSIES and is a Director of the National Advertising Benevolent Society (NABS) West.
Joan got irreversibly fired up for the ad business in the U.S. where she went from Group Head at Scali, McCabe, Sloves in New York to Executive Creative Director at Wells, Rich, Greene and Ogilvy and Mather, both in Los Angeles. Her credits include the first advertising campaign for Microsoft, and the longest running ad campaign in Canada, with comedian Thom Sharpe, for Goodyear Tires. Joan has taught at both Humber College and the Ontario College of Art and Design and in the U.S at the New School in New York, as well as heading up Strategy Magazine’s quarterly Round Table. She is founder and President of Joan McArthur Training & Consulting Inc.
Richard Toker runs Rich Content, a marketing communications consultancy focused on customer lifecycle management and communications. Richard is a true integration specialist offering a breadth and depth of experience from over 20 years in marketing. Prior to starting Rich Content he was Director, Direct and Interactive Marketing Communications at Rogers Wireless. In addition, Richard brings a number of years experience and insight in consumer and B2B marketing from agencies such as Ogilvy & Mather, McCann Erickson, Cossette and Bimm. Over the years he's learned that achieving the proper balance between brand association and direct response is crucial. Richard is a thought leader in the industry, influencing education approaches at both the ICA and CMA, where he teaches the Direct Marketing Certificate program.